SMM-specialist Drinkit (Dubai)

Hi there!

We are Drinkit, a next-generation digital coffee shop by Dodo Brands. We have reimagined the coffee business and made it entirely digital, from ordering in the app, where you can customize your drink and adjust the taste with just one click, to a smart pickup system that remembers the guest's name and helps easily find the order among dozens of others.

Coffee and technology don't mix, you say? Not in our case. We've made technology an assistant in the process, seamlessly integrating it into the guest experience. By combining digital technology with a quality product and emotional service, we've created a coffee shop concept that you'll want to visit for your favorite drink every day.

More about Drinkit concept

We are currently looking for a talented SMM-creator to develop our social media presence in Dubai.

What is the big challenge of this role?

For us, social media is not a sales channel but the voice of the brand and an important way to communicate with our customers. We want to use these accounts to convey our values, be helpful, and inspire. The key goal is not just to introduce a new brand but to create a truly cool, lively space with an active audience that will appreciate our innovative approach, taste, and style.

We are currently looking for someone who resonates with this approach and is interested in working with both B2B and B2C audiences. Your main task will be to introduce and captivate a new audience in the UAE with our brand by developing the Drinkit pages on Instagram and LinkedIn. We are also completely open to experiments and new creative ideas.

Please note: this is a part-time role and we're looking for people already living in Dubai.
Office visits are not required, only occasional shooting directly in coffee shops.

Day-to-day tasks:

• Developing a content strategy and content plan for the Drinkit Instagram account;
• Finding references, generating ideas, creating scenarios;
• Working with existing brand content and independently creating photos and videos on location in coffee shops (including editing and creating small graphic templates);
• Copywriting: writing posts and stories in English within the brand's tone of voice;
• Creating content activities and events to increase guest loyalty (e.g., composing signature drinks in stories with prizes for winners);
• Managing the Drinkit brand's LinkedIn page (posts targeting the B2B audience about twice a week);
• Analyzing competitors, trends, and new content formats.

Your hard-skills:

• Experience in mobile shooting, video editing, and photo processing;
• Keen eye, good visual taste, understanding of current approaches in account design;
• Knowledge of algorithms, tools, rules applied in social media account management, and control of key performance indicators;
• Experience in creating viral content and active follower growth;
• Good understanding of the Dubai market, context, and culture (holidays, events, traditions);
• High level of English (fluent);
• Excellent written and verbal communication skills.

We offer:

• A comfortable task onboarding process with team support;
• Quick decision-making, the ability to see the results of your work and experiment;
• Open feedback, transparent context;
• Necessary equipment for work;
• Opportunity to work in a comfortable coworking space;
• Flexible schedule and part-time format (first 3 months - 20 hours per week).